Knowledge
is Power.
Understanding
your clients’ interests, finding the best way to sell or brand
their products and services and using this information to target their
audience can all be captured by doing an E-Survey. DTM’s E-Survey
is the most precise and affordable market research and sales tool available
today. We can connect you to millions of prospects, for a fraction of
the cost of a traditional market research company, while building an
effective profile of how to target your client audience.
Our
DTM E-Surveys will allow you to conduct market research and to identify,
through the responses, the best course of action for your client when
preparing to go into the market place. Best of all, every E-Survey is
a DTM Survey, which get tremendous response and allow our clients to
get accurate, unbiased responses without revealing the source. DTM has
access to over 100 million consumers worldwide that have opted-in to
receive email offers and survey invitations. Our Interactive team will
assist in implementing and provide input into the best strategy for
your client to receive the most crucial information. At the conclusion
of your E-Survey, your client will have a great understanding of what
the consumers who are their target audience feel are the most important
issues that would make them make a positive response to their product.
When
agencies are formulating their presentation to their clients, they are
using our E-Survey application to get live data, which the agency can
use as ammunition or backup support data (or even help them formulate
a pitch in the first place). As a recent example, an agency was pitching
a car rental firm and they had us do a 22-question survey (they provided
the questions and we built, broadcast and compiled the end data). Among
other things, this data showed that this company had a real problem
with customer loyalty and the agency actually shared this information
with the client who was stunned. The client saw real value in the presentation
with the backup E-Survey data and the agency was able to secure the
business. In this case, the agency was also extremely pressed for time
and needed a very quick turnaround on the entire E-Survey from construction
to delivery. DTM was able to finish the project within 72 hours.
DTM
will even perform an online "focus group" where we send out
sample ads to get a reaction from the intended audience. Again, the
agencies understand the true benefit as it is real, immediate and most
importantly it shows the client the commitment of the agency to really
try to understand their marketplace.
E-Surveys…Marketing
for the next 100 years…
To
view a few E-Survey samples please click below:
