Q1. What is your age (21+)?
Q2. Gender?
Q3. Income?
Q4. What state do you live in?
Q5. Marital status?
Q6. Number of children?
Q7. Which company do you rent from most often for BUSINESS travel?
Q8. How often do you rent a car for BUSINESS travel?
Q9. Which company do you rent from most often for LEISURE Travel?
Q10. How often do you rent a car for LEISURE travel?
Q11.

Name all of the companies whose loyalty programs you belong to:

CARS
 

National

Hertz

Budget

Avis

Enterprise

Thrifty

Dollar

Alamo

AIRLINES
 

American

United

Delta

Continental

Northwest

Southwest

US Air

 

  

HOTELS
 

Hilton

Marriott

Hyatt

Intercontinental

Doubletree

Hampton Inns

Ramada

Howard Johnson

Westin

W Hotel

Travelodge

Embassy Suites

Super 8

Days Inn

Sheraton

 

 
Q12.

What kind of car do you rent for BUSINESS?
Q13.

What kind of car do you rent  for LEISURE?
Q14.

Have you ever rented a truck from one of the following companies?

  

National:
Hertz:
Budget:
Avis:
Enterprise:
Thrifty:
Dollar:
Alamo:
Rent-A-Wreck:
U-Haul:
Q15. For what reason have you rented a truck?
Q16. Please rate your agreement with the following statements as they describe your experience with each auto/truck rental company listed:
 
Completely Disagree

Completely Agree
1 2 3 4 5 6 7 8 9 10
 

I believe that AVIS does a good job in giving me car offers related to what is important in my life.
 

I believe that HERTZ does a good job in giving me car offers related to what is important in my life.
 

I believe that BUDGET does a good job in giving me car offers related to what is important in my life.
 

I believe that ENTERPRISE does a good job in giving me car offers related to what is important in my life.
 

I believe that NATIONAL does a good job in giving me car offers related to what is important in my life.
 

I believe that THRIFTY does a good job in giving me car offers related to what is important in my life.
 

I believe that ALAMO does a good job in giving me car offers related to what is important in my life.
 
Q17. Please indicate the level of interest you would have if a rental car company offered you special programs that would give you:
 
Not Interested At All

Extremely Interested
1 2 3 4 5 6 7 8 9 10
Free or discounted home broadband access with 2 webcams to help you stay in touch with your loved ones or business associates while on the road.
Free trip planning to any destination in the world.
Airline miles on all major airlines.
Discounts on 5-Star hotels and resorts.
Business and personal concierge service, that can arrange travel, errands, restaurants, city specific information.
Discounted cell phone plans with major carriers.
Discounted PDA plans with major carriers.
Last minute deals on vacation property rentals around the country and world.
Advance alerts as to special airline, hotel and car rental deals, events and weather to cities that you frequent for business or pleasure.
Dollars off the purchase price of GM cars or trucks that accumulate based on how often you rent.
Romantic getaway packages with convertibles, select hotels and restaurants.
Free rental days.
Free upgrades.
Free business newspaper (Wall Street Journal) or magazine.
Q18. How do you normally plan a trip?
Q19. Please indicate how much you would like if a car rental company could be the first place to turn for full trip planning, especially if they could combine reservations for car, hotel, airfare and vacation travel with one phone call or web reservation?


 
Q20: Please answer the following question in your own words:

"I would be much more likely to think of a car rental company FIRST for all of my travel needs if ____________________________________."


 

Q21.

 Please indicate how much you would like if a car rental company followed up and thanked you for your purchases with email and/or direct mail to ensure your satisfaction:


 
Q22. Please indicate how much you would be interested in a program that would use customized profiles that would help you get totally personalized, advanced deals on trip planning, including car rental, airline, hotel and vacation destinations:
Q23. Please answer the following question in your own words:

"I would be much more likely to keep renting from one car company if they gave me __________________________________________________."