Understanding
your clients’ interests, finding the best way to sell or brand
their products and services and using this information to target their
audience can all be captured by doing an E-Survey. DTM’s E-Survey
is the most precise and affordable market research and sales tool
available today. We can connect you to millions of prospects, for
a fraction of the cost of a traditional market research company, while
building an effective profile of how to target your client audience.
Our
DTM E-Surveys will allow you to conduct market research and to identify,
through the responses, the best course of action for your client when
preparing to go into the market place. Best of all, every E-Survey
is a DTM Survey, which get tremendous response and allow our clients
to get accurate, unbiased responses without revealing the source.
DTM has access to over 100 million consumers worldwide that have opted-in
to receive email offers and survey invitations. Our Interactive team
will assist in implementing and provide input into the best strategy
for your client to receive the most crucial information. At the conclusion
of your E-Survey, your client will have a great understanding of what
the consumers who are their target audience feel are the most important
issues that would make them make a positive response to their product.
When
agencies are formulating their presentation to their clients, they
are using our E-Survey application to get live data, which the agency
can use as ammunition or backup support data (or even help them formulate
a pitch in the first place). As a recent example, an agency was pitching
a car rental firm and they had us do a 22-question survey (they provided
the questions and we built, broadcast and compiled the end data).
Among other things, this data showed that this company had a real
problem with customer loyalty and the agency actually shared this
information with the client who was stunned. The client saw real value
in the presentation with the backup E-Survey data and the agency was
able to secure the business. In this case, the agency was also extremely
pressed for time and needed a very quick turnaround on the entire
E-Survey from construction to delivery. DTM was able to finish the
project within 72 hours.
DTM
will even perform an online "focus group" where we send
out sample ads to get a reaction from the intended audience. Again,
the agencies understand the true benefit as it is real, immediate
and most importantly it shows the client the commitment of the agency
to really try to understand their marketplace.
